Which of the following statements about global brands is most accurate?
A.) A global brand alters the product or service formulation for each country
B.) A global brand is a collaborative effort among several different multinational firms to ensure that semiotic mistakes do not occur
C.)A global brand is marketed under different brand names for every market
D.)A global brand uses the same product formulation or service concept across multiple countries and cultures.
E.) A Global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience.
Answer: D.)A global brand uses the same product formulation or service concept across multiple countries and cultures.