Marketing MCQ
Marketing
Which of the following terms refers to developing a marketing strategy to influence how a particular market segment perceives a good or service in comparison to the competition?
Which of the following terms refers to developing a marketing strategy to influence how a particular market segment perceives a good or service in comparison to the competition?
Which of the following terms refers to developing a marketing strategy to influence how a particular market segment perceives a good or service in comparison to the competition?
A)Positioning
B)Retro branding
C)Perceptual map
D)Repositioning
E) Brand personality
Answer: A)Positioning
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