Which of the following terms refers to developing a marketing strategy to influence how a particular market segment perceives a good or service in comparison to the​ competition?

Which of the following terms refers to developing a marketing strategy to influence how a particular market segment perceives a good or service in comparison to the​ competition?


A)Positioning

B)Retro branding

C)Perceptual map

D)Repositioning

E) Brand personality



Answer: A)Positioning


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