Which segment is a marketer appealing to by recognizing that a consumer's national origin is often a strong indicator of preferences for specific magazines or TV shows, foods, apparel, and leisure activities?
A) Segmenting by ethnicity
B) Segmenting by family life cycle
C) Segmenting by gender
D) Segmenting by age
E) Segmenting by place of residence
Answer: A) Segmenting by ethnicity