Which segment is a marketer appealing to by recognizing that a​ consumer's national origin is often a strong indicator of preferences for specific magazines or TV​ shows, foods,​ apparel, and leisure​ activities?

Which segment is a marketer appealing to by recognizing that a​ consumer's national origin is often a strong indicator of preferences for specific magazines or TV​ shows, foods,​ apparel, and leisure​ activities?


A) Segmenting by ethnicity

B) Segmenting by family life cycle

C) Segmenting by gender

D) Segmenting by age

E) Segmenting by place of residence



Answer: A) Segmenting by ethnicity


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