Marketing MCQ
Marketing Management Chap 23
An advantage of the product- and brand-management system is that product and brand managers focus the company on building market share rather than customer relationships.
An advantage of the product- and brand-management system is that product and brand managers focus the company on building market share rather than customer relationships.
An advantage of the product- and brand-management system is that product and brand managers focus the company on building market share rather than customer relationships.
Answer: FALSE
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