In the 2000s, Microsoft came out with the first portable music player - the Zune. When Apple came out with the iPod, consumers viewed it as an improved product when compared to the Zune. From Microsoft's perspective, which actor in the Immediate Environment was most responsible for the change in their sales?
A. Comepetitors
B. Employees
C. Intermediaries
D. Shareholders
Answer: A
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Marketing
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