In the ________ stage of the new product development process, products undergo rigorous tests to make sure that they perform safely and effectively, or that consumers will find value in them.

In the ________ stage of the new product development process, products undergo rigorous tests to make sure that they perform safely and effectively, or that consumers will find value in them.



A) product design

B) idea generation

C) concept development and testing

D) product development

E) product activation



Answer: D) product development


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