______ means inviting the Internet community to help create content or software, often with prize money or a moment of glory involved.
A) Stage-gating
B) Cocreation
C) Microstocking
D) Buzzing
E) Crowdsourcing
Answer: E
Marketing MCQ
Marketing Management Chapter 15
______ means inviting the Internet community to help create content or software, often with prize money or a moment of glory involved.