Under a team-based new product development approach, ________.

Under a team-based new product development approach, ________.



A) a single departmental team works to complete different stages of the process before passing the new product along to the next department and stage

B) the organizational tension and confusion is less than under the sequential approach

C) company departments work closely together in cross-functional teams

D) a bottleneck at one phase can seriously delay an entire project

E) the new product passes from one department to another before finalizing



Answer: C) company departments work closely together in cross-functional teams


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