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Marketing MCQ Marketing What's demography?

What's demography?

What's demography?

Answer: The study of human populations in terms of size, density, location, age, gender, race, occupation.

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Computer Works is a computer accessories manufacturer based in Brazil. All customers in South America pay the same freight charge, $20, when they order products from the company. All customers in North America pay a freight charge of $50. The company's pricing strategy is referred to as ________ pricing.

Computer Works is a computer accessories manufacturer based in Brazil. All customers in South America pay the same freight charge, $20, wh...
Tools for the public relations manager include all of the following EXCEPT:

Tools for the public relations manager include all of the following EXCEPT: a. press relations. b. product publicity. c. lobbying. d. sales ...
Under the ________ organizational format of marketing departments, different marketing activities are headed by a specialist such as a sales manager, advertising manager, marketing research manager, or customer-service manager.

Under the ________ organizational format of marketing departments, different marketing activities are headed by a specialist such as a sales...
A field-service firm is a ________.

A field-service firm is a ________. A) custom marketing research firm B) syndicated-service research firm C) specialty-line marketin...
The process of customer-driven marketing involves which of the following?

The process of customer-driven marketing involves which of the following? A) product; price; promotion; adaptation B) market segmentat...
Descriptive research is conducted for all of the following reasons except ________.

Descriptive research is conducted for all of the following reasons except ________. A) to describe the characteristics of relevant groups, s...
If a business needs a particular good or service and decides to look among its own customers for a provider of that good or service, the business is:

If a business needs a particular good or service and decides to look among its own customers for a provider of that good or service, the bus...
The managers at Click-to-Door, a giant e-commerce Web site, closely monitor its rival online retailers to analyze the prices at which they offer certain goods and how the consumers respond to the changes in prices. They use the results of this analysis to constantly change the priceson their Web site to maximize sales as well as profits. In this case, which of the following models of pricing does Click-to-Door follow?

The managers at Click-to-Door, a giant e-commerce Web site, closely monitor its rival online retailers to analyze the prices at which they o...
Which form of marketing research is flexible, allows for explanation of difficult questions, and lends itself to showing products and advertisements?

Which form of marketing research is flexible, allows for explanation of difficult questions, and lends itself to showing products and adve...
Buzz marketing is also known as:

Buzz marketing is also known as: A) guerilla marketing B) lifestyle marketing C) word-of-mouth marketing D) branded entertainment Answer: c)...

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