What's stimulus generalisation?
Answer: Occurs when a response to one stimulus is elicited by a similar but distinct stimulus (rub-off effects) (e.g. a new product from a brand that is perceived as tasting good)
Marketing MCQ
Answer: Occurs when a response to one stimulus is elicited by a similar but distinct stimulus (rub-off effects) (e.g. a new product from a brand that is perceived as tasting good)