Why are customers often considered the most important sources of new product ideas?
A) Customers are close to the market and can pass along information about problems and new product possibilities.
B) The company can analyze customer questions and complaints to find new products that better solve consumer problems.
C) Customers buy competing new products, take them apart to see how they work, analyze sales, and then decide to purchase.
D) Customers review the sales, costs, and profit projections for a new product to find out whether the product satisfies the company's objectives.
E) Customers estimate the minimum and maximum sales to assess the range of risk.
Answer: B) The company can analyze customer questions and complaints to find new products that better solve consumer problems.