CRM is defined as a:
a. tool in the company that tracks spending, regardless of whether customers are segmented into loyals or disloyals, and rewarded or not.
b. tool used to promote or encourage specific actions or behavior by a specific group of suppliers during a defined period of time.
c. pricing tool that distinguishes a firm's stock product from its complements and substitutes.
d. tool that distinguishes a firm's intangible products, tangible services, perishable products, and imperishable services
Answer: A