In branding of products and services, which of the following indicates the difference between reliability and variability?
a. Reliability implies a product's consistency, while variability implies a product's inconsistency.
b. Reliability deals with perishable services, while variability deals with imperishable goods.
c. Reliability deals with intangible products, while variability deals with intangible services.
d. Reliability implies the experience attributes of a product, while variability implies the search attributes of a product
Answer: A