In the context of the 5Cs, the "moment of truth":

In the context of the 5Cs, the "moment of truth":



a. is the point of interaction between a firm and its customers.

b. differentiates a firm's supply chain management from its channel members.

c. is the combination of a firm's suppliers and distributors.

d. differentiates the primary supplier of a firm from its secondary suppliers.



Answer: A


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