In the context of distribution, double marginalization occurs when:
a. a firm's top management and middle management fail to agree on a product's feature.
b. a firm's top management and suppliers fail to agree on a raw material's price revision.
c. a manufacturer, based on a monthly sales target, rewards its intermediaries.
d. a manufacturer and its intermediaries expect to earn a profit from the same transaction.
Answer: D
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Marketing Management
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