In the marketing context, what does 80:20 mean?
a. 80% of niche marketers give primary importance to the price of a product, while 20% give importance to their customers.
b. 80% of a company's sale comes from 20% of its customers.
c. 80% of a marketplace is segmented, while 20% is untapped.
d. 80% of a company's customers give 20% importance to the product design.
Answer: B