______ is the process by which brand associations get past the sensory and perception stages into short-term memory, and then with repetition and elaboration, long-term memory.
a. Learning
b. Need recognition
c. Self-efficacy
d. Motivation
Answer: A
Marketing MCQ
Marketing Management
______ is the process by which brand associations get past the sensory and perception stages into short-term memory, and then with repetition and elaboration, long-term memory.