______ is the strategic use of a brand's equity, in which the marketer leverages the brand's good name to get customers to buy something new.
a. Co-branding
b. Brand extension
c. Up-market stretch
d. Ingredient branding
Answer: B
Marketing MCQ
Marketing Management
______ is the strategic use of a brand's equity, in which the marketer leverages the brand's good name to get customers to buy something new.