Mass marketing occurs when:
a. a group of services are bundled together.
b. all customers are treated in the same manner.
c. a product is marketed as a large entity.
d. customers are segregated based on their earning potential.
Answer: B
a. a group of services are bundled together.
b. all customers are treated in the same manner.
c. a product is marketed as a large entity.
d. customers are segregated based on their earning potential.
Answer: B