Transaction cost analysis is a model that:

Transaction cost analysis is a model that:



a. considers channel members' production costs and governance costs, both of which are ideally minimized.

b. compares a manufacturer's processes with those of its competitors' and ranks them accordingly.

c. considers the effect of a policy, program, project, activity, or event on the economy of a given area.

d. compares the inherent risks of a situation to its related benefits and helps arrive at a decision.



Answer: A


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