Transaction cost analysis is a model that:
a. considers channel members' production costs and governance costs, both of which are ideally minimized.
b. compares a manufacturer's processes with those of its competitors' and ranks them accordingly.
c. considers the effect of a policy, program, project, activity, or event on the economy of a given area.
d. compares the inherent risks of a situation to its related benefits and helps arrive at a decision.
Answer: A