What are the seven types of publics a company can interact with in the micro environment?
1. Financial publics (influence banks, investment houses, stockholders)
2. Media Publics
3. Govt. Publics
4. Citizen-action publics (PR department)
5. Local publics (community relations officer)
6. General publics (firm's general public image)
7. Internal publics (keeping staff happy, Mission statement)