List each aspect of the company's macro-environment.

1. Demographic Environment

2. Economic Environment

3. Natural Environment

4. Technological Environment

5. Political Environment

6. Cultural Environment

What are the most important cultural values of a society (company's macro-environment)?

1. people's view of:
2. themselves
3. organizations
4. nature
5. others
6. society (should patriotism be used to sell products?)
7. the universe

8 of the Consumer, Cultural trends in the Macroenvironment are.

1. Paradox- life is getting better and worse at the same time

2. Trust not- consumer confidence has dropped for groups that used to be "honorable"

3. Go it alone

4. Intelligence does count

5. No sacrifices- give up taste?

6. Stress is hard to beat- get enough sleep

7. Reciprocity is the way to go

8. Me-2- the desire to live in a world built by me, not by you

What is a company's Cultural Macroenvironment?

Answer: forces that affect a society's basic values, perceptions, preferences and behavior