Which of the following statements distinguishes a modified rebuy from a new buy?
a. In a modified rebuy, the customer is familiar with the product attributes to be considered, while in a new buy scenario the customer is not aware of the product's attributes.
b. In a modified rebuy, the customer is mainly concerned with purchasing raw materials, while the customer in a new buy is interested in business services.
c. In a modified rebuy, products are broken down into small units for easy handling, while in a new buy the customer buys the product as a whole.
d. In a modified rebuy, the customer purchases the product from an approved seller, while the customer in a new buy chooses a brand new seller in the market.
Answer: A