Juanita owns a small hot-air balloon company in Albuquerque, New Mexico. She recently started a Facebook page for her company, and many of her customers are asking for store-sponsored hot-air balloon trips. They believe Juanita's expertise would make her the perfect guide. Juanita decides to host quarterly hot-air balloon trips and experiences a huge increase in sales and customer satisfaction. Which of the following is the BEST conclusion that can be drawn from Juanita's situation?
A.
Customer insights are emotional and often irrelevant to a small business.
B.
Most small businesses have no way of easily accessing customer insights.
C.
Customer insights are not dependable.
D.
Customer insights can provide valuable information to a small businesses.
E.
Customer insights can be gained only through costly market research.
Answer: D