Calvin's Cupcakes is attempting to gather information about its customers in order to improve its customer service. Which of the following is the BEST path for this company to start to develop an efficient MIS?
A.
Distribute necessary information to the marketing team
B.
Conduct surveys or focus groups to gather information
C.
Analyze the information gathered in market research
D.
Assess the information needs of the company
E.
Determine how to use the information gathered by market research
Answer: D