__________ marketing means that the company should define its mission in broad social terms rather than narrow product terms.

__________ marketing means that the company should define its mission in broad social terms rather than narrow product terms.

__________ marketing means that the company should define its mission in broad social terms rather than narrow product terms.


A.

Societal

B.

​Sense-of-mission

C.

Customer value

D.

​Consumer-oriented

E.

Innovative



Answer: B


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