Marketing MCQ
Marketing
Stars, cash cows, question marks, and dogs are the four types of strategic business units (SBUs) defined in which of the following?
Stars, cash cows, question marks, and dogs are the four types of strategic business units (SBUs) defined in which of the following?
Stars, cash cows, question marks, and dogs are the four types of strategic business units (SBUs) defined in which of the following?
A.
Value delivery network
B.
SWOT analysis
C.
Product expansion grid
D.
Market segmentation
E.
Growth-share matrix
Answer: E
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