Which of the following generational groups represents one of the most powerful forces shaping the marketing​ environment?

Which of the following generational groups represents one of the most powerful forces shaping the marketing​ environment?

Which of the following generational groups represents one of the most powerful forces shaping the marketing​ environment?



A.

Baby boomers

B.

Generation X

C.

The Greatest Generation

D.

Generation Y

E.

Generation Z



Answer: A


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