Which type of research attempts a precise measurement of some behavior, knowledge, opinion, or attitude?
A. Quantitative
B. Qualitative
C. Exploratory
D. Cross-sectional
E. Longitudinal
Answer: A. Quantitative
Marketing MCQ
A. Quantitative
B. Qualitative
C. Exploratory
D. Cross-sectional
E. Longitudinal
Answer: A. Quantitative