​Adidas' Fifth Avenue emporium in New York showcases an adidas design concept that mimics a sports arena. Customers enter through a​ tunnel-like entrance, climb cement stairs to reach different​ floors, sit on bleachers to watch games broadcast live on large​ screens, and pay for their purchases at stations designed to look like ticket booths. The store features a miniature running track where customers can take a test run or get their stride analyzed to ensure​ they're buying the right shoe. This is an example of​ __________.

​Adidas' Fifth Avenue emporium in New York showcases an adidas design concept that mimics a sports arena. Customers enter through a​ tunnel-like entrance, climb cement stairs to reach different​ floors, sit on bleachers to watch games broadcast live on large​ screens, and pay for their purchases at stations designed to look like ticket booths. The store features a miniature running track where customers can take a test run or get their stride analyzed to ensure​ they're buying the right shoe. This is an example of​ __________.

​Adidas' Fifth Avenue emporium in New York showcases an adidas design concept that mimics a sports arena. Customers enter through a​ tunnel-like entrance, climb cement stairs to reach different​ floors, sit on bleachers to watch games broadcast live on large​ screens, and pay for their purchases at stations designed to look like ticket booths. The store features a miniature running track where customers can take a test run or get their stride analyzed to ensure​ they're buying the right shoe. This is an example of​ __________.



A.

targeting decision

B.

segmentation decision

C.

experiential retailing

D.

services mix

E.

price decision



Answer: C


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