Although it normally involves much longer-term commitments, franchising is essentially the service industry version of

Although it normally involves much longer-term commitments, franchising is essentially the service industry version of

Although it normally involves much longer-term commitments, franchising is essentially the service industry version of



A. exporting.


B. licensing.


C. foreign direct investment.


D. greenfield investment.


E. diversifying.



Answer: B. licensing


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