Marketing MCQ Marketing Before deciding on a new promotional campaign, Holly's Cupcakes looked at its customers' buying patterns over a 5-year period as determined by their use of a loyalty card. What method did the company use to make sense of the data that were available?

Before deciding on a new promotional campaign, Holly's Cupcakes looked at its customers' buying patterns over a 5-year period as determined by their use of a loyalty card. What method did the company use to make sense of the data that were available?

Marketing

Before deciding on a new promotional campaign, Holly's Cupcakes looked at its customers' buying patterns over a 5-year period as determined by their use of a loyalty card. What method did the company use to make sense of the data that were available?

Answer: data mining

Marketing MCQ

Before deciding on a new promotional campaign, Holly's Cupcakes looked at its customers' buying patterns over a 5-year period as determined by their use of a loyalty card. What method did the company use to make sense of the data that were available?

Before deciding on a new promotional campaign, Holly's Cupcakes looked at its customers' buying patterns over a 5-year period as determined by their use of a loyalty card. What method did the company use to make sense of the data that were available?

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