Marketing MCQ
Marketing
The owner of Packey Chevrolet Dealership wants to know why consumers chose his company to purchase a car. He is fairly sure that most customers have one of three reasons—service, reputation, or location—but wants to know which was revealed as the most frequent reason for purchasing. The owner of Packey Chevrolet will probably use a survey with ________ questions to address his research problem.
The owner of Packey Chevrolet Dealership wants to know why consumers chose his company to purchase a car. He is fairly sure that most customers have one of three reasons—service, reputation, or location—but wants to know which was revealed as the most frequent reason for purchasing. The owner of Packey Chevrolet will probably use a survey with ________ questions to address his research problem.
The owner of Packey Chevrolet Dealership wants to know why consumers chose his company to purchase a car. He is fairly sure that most customers have one of three reasons—service, reputation, or location—but wants to know which was revealed as the most frequent reason for purchasing. The owner of Packey Chevrolet will probably use a survey with ________ questions to address his research problem.
Answer: closed-ended
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