_______ behavior occurs when consumers are highly involved with an​ expensive, infrequent, or risky purchase but see little difference among brands.

_______ behavior occurs when consumers are highly involved with an​ expensive, infrequent, or risky purchase but see little difference among brands.



A.

Complex buying

B.

Habitual buying

C.

​Dissonance-reducing buying

D.

​Variety-seeking buying

E.

​Post-purchase



Answer: C


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