Marketing MCQ International Business Costs that companies entering a market early have to pay, but which firms late to the market do not have to bear, are called ______ costs.

Costs that companies entering a market early have to pay, but which firms late to the market do not have to bear, are called ______ costs.

International Business

Costs that companies entering a market early have to pay, but which firms late to the market do not have to bear, are called ______ costs.

Answer: pioneering

Marketing MCQ

Costs that companies entering a market early have to pay, but which firms late to the market do not have to bear, are called ______ costs.

Costs that companies entering a market early have to pay, but which firms late to the market do not have to bear, are called ______ costs.

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