Firms that pursue a(n) _____ strategy take products first produced for their domestic market and sell them across various markets with only minimal local customization.

Firms that pursue a(n) _____ strategy take products first produced for their domestic market and sell them across various markets with only minimal local customization.



A. nationalization


B. transnational


C. global standardization


D. international


E. localization



Answer: D. international


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