Xerox had a monopoly on photocopiers for several years as the technology underlying the photocopier was protected by strong patents. As it served a universal need, this favorable position led Xerox to pursue a(n)

Xerox had a monopoly on photocopiers for several years as the technology underlying the photocopier was protected by strong patents. As it served a universal need, this favorable position led Xerox to pursue a(n)



A. global standardization strategy.


B. localization strategy.


C. international strategy.


D. transnational strategy.


E. nationalization strategy.



Answer: C. international strategy


Learn More :