Marketing MCQ
International Business Chapter 17
In her new position as global marketing manager, Shayla will be interacting with local managers to develop marketing campaigns. Shayla wants to be able to understand the viewpoints of each of these managers. Which type of training will best help Shayla be successful in her interactions with host-country nationals?
In her new position as global marketing manager, Shayla will be interacting with local managers to develop marketing campaigns. Shayla wants to be able to understand the viewpoints of each of these managers. Which type of training will best help Shayla be successful in her interactions with host-country nationals?
In her new position as global marketing manager, Shayla will be interacting with local managers to develop marketing campaigns. Shayla wants to be able to understand the viewpoints of each of these managers. Which type of training will best help Shayla be successful in her interactions with host-country nationals?
Answer: cultural
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