It has been evidenced that the presence of diversity in the workplace increases employee satisfaction. The text notes that in the case of minority workers, improved satisfaction occurs when representation exceeds at least _____ of the workforce.
Answer: 15%
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International Business Chapter 17
- The European Union recently passed the General Data Protection Regulation (GDPR) legislation. This law is intended to __________.
- _______is a type of identity theft that uses deceptive emails and fraudulent online sites.
- Advantages of mobile marketing include all of the following EXCEPT __________.
- Why should companies use mobile marketing responsibly?
- Infomercials are a form of marketing considered a part of __________.
- One of the challenges of social media marketing is that social media __________.
- ________ is/are considered a consumer-controlled digital media.
- The hottest growth area for the retailer Home Depot in the U.S. market has been attributed to __________.
- Advantages of direct marketing to sellers include all of these EXCEPT__________.
- GEICO sells its services through __________.
- A sales contest is considered a part of __________.
- Toro ran a preseason promotion on its snowblower models offering a rebate if the snowfall in the buyer's market area turned out to be below average. This is an example of __________.
- The first step in the personal selling process is __________.
- The aim of transaction-oriented marketing is to help salespeople __________.
- Which one of the following statements is not true regarding social selling?
- Which of the following is not a step in an effective sales management process?
- What action(s) can a company take in order to bring marketing and sales functions together?
- Which of the following statements does not reflect the role of salespersons within a company?
- _________ and __________ are core PR strengths and that plays well into the use of online, mobile, and social media.
- Which of the following statements does not accurately reflect PR's role in marketing?
- The reasons for considering public relations, which has a greater impact at a much lower cost than advertising, include __________.
- When does persuasive advertising become comparative advertising?
- ____ advertising is more suitable for mature products.
- Every great advertising campaign starts with a unique __________.
- Marketing management must first __________ when developing an advertising program.