Johnson Food Products believes that as far as its products are concerned, tastes vary worldwide and so it has to customize its product offering, marketing strategy, and business strategy to differing national conditions. Johnson Food Products' ability to increase its profitability and profit growth by expanding globally is constrained

Johnson Food Products believes that as far as its products are concerned, tastes vary worldwide and so it has to customize its product offering, marketing strategy, and business strategy to differing national conditions. Johnson Food Products' ability to increase its profitability and profit growth by expanding globally is constrained



A. by the imperative of localization.


B. by the economies of scale.


C. due to customer surplus.


D. due to the leveraging of skills developed in foreign operations.


E. due to the dispersion of individual value creation activities.



Answer: A. by the imperative of localization


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