Marketing management must first __________ when developing an advertising program.
A.
set an advertising budget
B.
make message decisions
C.
make media decisions
D.
develop the advertising strategy
E.
set advertising objectives
Answer: E
Marketing MCQ
A.
set an advertising budget
B.
make message decisions
C.
make media decisions
D.
develop the advertising strategy
E.
set advertising objectives
Answer: E