Marketing MCQ
International Business
Problems with cost-effectively manufacturing a new product is one reason for the ___ (low or high?) rate of new product development failure.
Problems with cost-effectively manufacturing a new product is one reason for the ___ (low or high?) rate of new product development failure.
Problems with cost-effectively manufacturing a new product is one reason for the ___ (low or high?) rate of new product development failure.
Answer: high
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