Rhone-Rohrer Chemicals, a French leader in specialty chemicals used an ethnocentric policy to approach international markets. It followed the same domestic marketing and management practices in foreign markets. Rhone-Rohrer Chemicals' international expansion failed miserably because Rhone-Rohrer Chemicals suffered from
A. cultural parity.
B. cultural myopia.
C. power distance.
D. cultural toughness.
E. cultural polarization.
Answer: B. cultural myopia