Marketing MCQ Marketing The ________ determines the marketing program's ability to affect the customer mindset and is a function of the quality of the program investment.

The ________ determines the marketing program's ability to affect the customer mindset and is a function of the quality of the program investment.

Marketing

The ________ determines the marketing program's ability to affect the customer mindset and is a function of the quality of the program investment.

Answer: program multiplier

Marketing MCQ

The ________ determines the marketing program's ability to affect the customer mindset and is a function of the quality of the program investment.

The ________ determines the marketing program's ability to affect the customer mindset and is a function of the quality of the program investment.

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