The reasons for considering public relations, which has a greater impact at a much lower cost than advertising, include __________.
A.
the possibility of stories to be picked up by different media
B.
the ease of selecting media from a variety of available choices.
C.
the rapid growth in the number of media multitaskers, people who absorb more than one medium at a time.
D.
the frequency by which messages are available for promotion.
E.
the ease in tracking consumer impressions for a media placement.
Answer: A