Which of the following statements does not accurately reflect PR's role in marketing?
A.
PR can be a powerful brand-building tool.
B.
PR pros are an organization's master storytellers
C.
Lines between advertising, PR, and other content are becoming blurred.
D.
As the use of earned and shared digital content grows rapidly, PR is playing a smaller role in marketing content management.
E.
Brand websites, blogs, and social media are marketing contents.
Answer: D