The step in designing a customer value-driven marketing strategy in which a company divides a market into distinct groups of buyers is known as market​ __________.

The step in designing a customer value-driven marketing strategy in which a company divides a market into distinct groups of buyers is known as market​ __________.



A.

identifying

B.

positioning

C.

differentiation

D.

segmentation

E.

targeting



Answer: D


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