To which category of the marketing communication mix do sales​ presentations, trade​ shows, and incentive programs​ belong?

To which category of the marketing communication mix do sales​ presentations, trade​ shows, and incentive programs​ belong?

To which category of the marketing communication mix do sales​ presentations, trade​ shows, and incentive programs​ belong?



A.

Personal selling

B.

Direct and digital

C.

Advertising

D.

Sales promotion

E.

Public relations



Answer: A


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