Using a(n) ___ -scale (large or small?) entry strategy to enter global markets, a firm can take time to gather information to determine if it should enter the market should on a more significant scale.
Answer: small
Marketing MCQ
International Business
Using a(n) ___ -scale (large or small?) entry strategy to enter global markets, a firm can take time to gather information to determine if it should enter the market should on a more significant scale.