What are two reasons a firm would choose NOT to enter a new market on a large scale?

What are two reasons a firm would choose NOT to enter a new market on a large scale?

What are two reasons a firm would choose NOT to enter a new market on a large scale?



Answer: 


  1. May not have the resources available to commit to a large scale
  2. Prefer to enter slowly so they can become more familiar with the market


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